A team should always be communicating and applying their team principles. Team principles help each team member understand how the team executes and innovates.
A team should be sharing their team principles with other people as well. The team will benefit even more when it shares its principles with other people.
Here's a Domino’s commercial that clearly explains one of their principles. They use mini-stories and real examples to help people understand how Domino’s is guided by this principle every day.
The principle isn’t a marketing message, its real life.
Failure is an option.
Take a moment. Does your team have a set of principles? Does the team regularly apply and discuss the principles?